Wise
Wise provides international money transfer and currency conversion services for individuals and businesses, enabling fast, transparent transactions across 140+ countries.
Subprocessors (22)
Processed Jul 29, 2026 · source disclosure ↗
| vendor | purpose | evidence |
|---|---|---|
| Ad conversion tracking | “The purpose of the ad-id cookie is to help us track conversions that can be attributed to advertising on Amazon properties.” source | |
| Load balancing and server traffic allocation | “These cookies are associated with and managed by Amazon Web Services.” source | |
| Web optimization and security services including reverse proxy, pass-through security, and content distribution network. Identifies clients behind shared IP addresses and applies security settings to block malicious traffic and spam. | “Cloudflare provides web optimisation and security services that we use to improve and protect our websites, including a reverse proxy, pass-through security service, and a content distribution network.” source | |
| Advertising tracking and user attribution | “The _fbc cookie used by (the owner of Facebook) to store reference to campaign/advertisement so Meta/Facebook can attribute this website visit to a particular click.” source | |
| Advertising effectiveness measurement | “The Quora cookie helps us to identify users who’ve seen Wise ads on Quora. This helps us to run our ads more efficiently.” source | |
| Analytics and tracking | “Google Analytics The _gat and gat# cookies are installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.” source | |
| User behavior tracking | “We use the _hjid cookie to see your behaviour for our own statistical and monitoring purposes.” source | |
| Podcast ad performance tracking | “This cookie is used to track Hubspots podcast advertising results.” source | |
| Survey management | “We use the iz_sd_ss cookie to store data about a visitor in order to make decisions about when to show a survey” source | |
| User targeting based on LinkedIn data | “UserMatchHistory These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.” source | |
| User behavior tracking and marketing efficiency optimization | “The MUID and MUIDB (bat.bing.com) cookies let us track users by synchronising the Microsoft User Identifier (MUID) across many domains and counting the number of valid clicks. This helps us better understand user behaviour and has the potential to increase efficiency in our marketing spend.” source | |
| User behavior tracking for ad optimization | “Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.” source | |
| Advertising effectiveness measurement | “The purpose of the cookie is to identify users who’ve seen the ads of Wise on Reddit so that we can run our ads more efficiently” source | |
| Advertising effectiveness measurement | “We use the g_airpr_recent_visit cookie to store data about visitors in order to match the unique identifier with visits to digital media outlets so we can understand the effectiveness of our communications.” source | |
| Ad conversion tracking | “The purpose of the bpm_cookie and ppm_fpc cookie is to help us track conversions that can be attributed to advertising on Spotify and Pandora properties.” source | |
| Fraud prevention and detection | “This cookie is used for fraud prevention and detection purposes” source | |
| Advertising effectiveness measurement | “The sc_at cookie anonymously identifies device browsers. The benefit of the cookie is to understand the effectiveness of partnering with Snap.” source | |
| Website performance tracking | “Track real user performance metrics for our websites.” source | |
| Consent banner tracking | “This cookie is used to record unique visitor views of the consent banner.” source | |
| Fraud detection | “We use the #cid cookie to gather all information relating to a browser in order to detect any fraudulent or unlawful activity of a user. This is a strictly necessary cookie in order to keep us compliant with applicable EU laws and regulations.” source | |
| Advertising effectiveness measurement and targeted advertising | “We use the personalization_id cookie to store data about visitors and users and measure advertising effectiveness, show relevant advertising and exclude irrelevant advertising.” source | |
| Ad conversion tracking and user behavior analysis | “The B cookie lets us store data about a user in order to log conversions made from clicks on advertisements. In particular, this cookie enables us to collect statistical data related to the user's website visits, such as the number of visits, average time spent on a website and what pages have been loaded. This helps us better understand user behaviour and has the potential to increase efficiency in our marketing spend.” source |
-
Ad conversion tracking
“The purpose of the ad-id cookie is to help us track conversions that can be attributed to advertising on Amazon properties.” source
-
Load balancing and server traffic allocation
“These cookies are associated with and managed by Amazon Web Services.” source
-
Web optimization and security services including reverse proxy, pass-through security, and content distribution network. Identifies clients behind shared IP addresses and applies security settings to block malicious traffic and spam.
“Cloudflare provides web optimisation and security services that we use to improve and protect our websites, including a reverse proxy, pass-through security service, and a content distribution network.” source
-
Advertising tracking and user attribution
“The _fbc cookie used by (the owner of Facebook) to store reference to campaign/advertisement so Meta/Facebook can attribute this website visit to a particular click.” source
-
Advertising effectiveness measurement
“The Quora cookie helps us to identify users who’ve seen Wise ads on Quora. This helps us to run our ads more efficiently.” source
-
Analytics and tracking
“Google Analytics The _gat and gat# cookies are installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.” source
-
User behavior tracking
“We use the _hjid cookie to see your behaviour for our own statistical and monitoring purposes.” source
-
Podcast ad performance tracking
“This cookie is used to track Hubspots podcast advertising results.” source
-
Survey management
“We use the iz_sd_ss cookie to store data about a visitor in order to make decisions about when to show a survey” source
-
User targeting based on LinkedIn data
“UserMatchHistory These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.” source
-
User behavior tracking and marketing efficiency optimization
“The MUID and MUIDB (bat.bing.com) cookies let us track users by synchronising the Microsoft User Identifier (MUID) across many domains and counting the number of valid clicks. This helps us better understand user behaviour and has the potential to increase efficiency in our marketing spend.” source
-
User behavior tracking for ad optimization
“Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.” source
-
Advertising effectiveness measurement
“The purpose of the cookie is to identify users who’ve seen the ads of Wise on Reddit so that we can run our ads more efficiently” source
-
Advertising effectiveness measurement
“We use the g_airpr_recent_visit cookie to store data about visitors in order to match the unique identifier with visits to digital media outlets so we can understand the effectiveness of our communications.” source
-
Ad conversion tracking
“The purpose of the bpm_cookie and ppm_fpc cookie is to help us track conversions that can be attributed to advertising on Spotify and Pandora properties.” source
-
Fraud prevention and detection
“This cookie is used for fraud prevention and detection purposes” source
-
Advertising effectiveness measurement
“The sc_at cookie anonymously identifies device browsers. The benefit of the cookie is to understand the effectiveness of partnering with Snap.” source
-
Website performance tracking
“Track real user performance metrics for our websites.” source
-
Consent banner tracking
“This cookie is used to record unique visitor views of the consent banner.” source
-
Fraud detection
“We use the #cid cookie to gather all information relating to a browser in order to detect any fraudulent or unlawful activity of a user. This is a strictly necessary cookie in order to keep us compliant with applicable EU laws and regulations.” source
-
Advertising effectiveness measurement and targeted advertising
“We use the personalization_id cookie to store data about visitors and users and measure advertising effectiveness, show relevant advertising and exclude irrelevant advertising.” source
-
Ad conversion tracking and user behavior analysis
“The B cookie lets us store data about a user in order to log conversions made from clicks on advertisements. In particular, this cookie enables us to collect statistical data related to the user's website visits, such as the number of visits, average time spent on a website and what pages have been loaded. This helps us better understand user behaviour and has the potential to increase efficiency in our marketing spend.” source