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small-improvements.com

Small Improvements provides a performance management platform for SMBs with 50 to 750 staff, offering features like reviews, goals, and feedback tools.

vendor	purpose	evidence
A Automattic Inc. San Francisco, California, US	Marketing services and products, web analytics, evaluate user behaviour, recognize users and deliver targeted advertising	“WordPress JetPack is a Automattic Inc. service for marketing services and products and web analytics.” source
C Cookiebot Copenhagen, Denmark	Consent management for cookies	“We have integrated Cookiebot on our website. Cookiebot is a consent solution from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, with which consent to the storage of cookies can be obtained and documented.” source
D dbt Labs, Inc. Delaware, USA	Data merging with Google Analytics	“we use the service of dbt Labs, Inc. Delaware, USA. We have concluded the SCC with the service provider.” source
G Google Ireland Limited Dublin 4, Irland	Statistical evaluation of website traffic	“We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, as an analysis service for the statistical evaluation of ou” source
H HubSpot, Inc. United States	Accessing additional services and data	“We use HubSpot, Inc. HubSpot API, Cambridge, Massachusetts, US to access additional services and data from HubSpot, Inc..” source
L LinkedIn Sunnyvale, California, US	Targeted advertising, behavioral profiling, and geographic targeting	“LinkedIn Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, LinkedIn Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of LinkedIn Ads, which LinkedIn Corporation, Sunnyvale, California, US.” source
M Meta Platforms Ireland Limited Dublin 2, Ireland	Creating Custom Audiences for marketing optimization	“We use Meta-Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, to create so-called Custom Audiences, i.e. to segment visitor groups to our online offer, to determine conversion rates and then to optimize them.” source
S SoundCloud, Inc. Unknown	Music content delivery and user behavior tracking	“When you access this content, you connect to SoundCloud, Inc. servers, , transmitting your IP address and, if applicable, browser data such as your user agent. This data will be processed exclusively for the above purposes and for the maintenance of the security and functionality of SoundCloud.” source
T Twitter International Unlimited Company Dublin, Irleand	Processing data for statistical analysis of X page usage	“X automatically collects data from users or visitors during use or visit, such as user name and IP address. This is done with the help of tracking technologies, in particular with the use of cookies. X provides users with information, offers and recommendations on the basis of the data collected in this way, among other things. This information is used to provide us, as the operator of our X page, with statistical information about the use of the X page.” source
V Vimeo Unknown	Video content delivery and user behavior evaluation	“Vimeo Video uses cookies and other browser technologies to evaluate user behavior, recognize us” source

• A

  Automattic Inc.

  San Francisco, California, US

  Marketing services and products, web analytics, evaluate user behaviour, recognize users and deliver targeted advertising

  “WordPress JetPack is a Automattic Inc. service for marketing services and products and web analytics.” source

• C

  Cookiebot

  Copenhagen, Denmark

  Consent management for cookies

  “We have integrated Cookiebot on our website. Cookiebot is a consent solution from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, with which consent to the storage of cookies can be obtained and documented.” source

• D

  dbt Labs, Inc.

  Delaware, USA

  Data merging with Google Analytics

  “we use the service of dbt Labs, Inc. Delaware, USA. We have concluded the SCC with the service provider.” source

• G

  Google Ireland Limited

  Dublin 4, Irland

  Statistical evaluation of website traffic

  “We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, as an analysis service for the statistical evaluation of ou” source

• H

  HubSpot, Inc.

  United States

  Accessing additional services and data

  “We use HubSpot, Inc. HubSpot API, Cambridge, Massachusetts, US to access additional services and data from HubSpot, Inc..” source

• L

  LinkedIn

  Sunnyvale, California, US

  Targeted advertising, behavioral profiling, and geographic targeting

  “LinkedIn Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, LinkedIn Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of LinkedIn Ads, which LinkedIn Corporation, Sunnyvale, California, US.” source

• M

  Meta Platforms Ireland Limited

  Dublin 2, Ireland

  Creating Custom Audiences for marketing optimization

  “We use Meta-Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, to create so-called Custom Audiences, i.e. to segment visitor groups to our online offer, to determine conversion rates and then to optimize them.” source

• S

  SoundCloud, Inc.

  Unknown

  Music content delivery and user behavior tracking

  “When you access this content, you connect to SoundCloud, Inc. servers, , transmitting your IP address and, if applicable, browser data such as your user agent. This data will be processed exclusively for the above purposes and for the maintenance of the security and functionality of SoundCloud.” source

• T

  Twitter International Unlimited Company

  Dublin, Irleand

  Processing data for statistical analysis of X page usage

  “X automatically collects data from users or visitors during use or visit, such as user name and IP address. This is done with the help of tracking technologies, in particular with the use of cookies. X provides users with information, offers and recommendations on the basis of the data collected in this way, among other things. This information is used to provide us, as the operator of our X page, with statistical information about the use of the X page.” source

• V

  Vimeo

  Unknown

  Video content delivery and user behavior evaluation

  “Vimeo Video uses cookies and other browser technologies to evaluate user behavior, recognize us” source