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LoyaltyLion

Loyaltylion provides a loyalty and rewards platform with AI-powered features, integrations for e-commerce, and tools for customer engagement, targeting businesses in retail and beyond.

vendor	purpose	evidence
A Amazon Web Services United States	Cloud infrastructure	“Amazon Web Services, Inc* – United States, Amazon Web Services, Inc. (“AWS”) is a cloud service provider used within LoyaltyLion as the primary infrastructure provider for the LoyaltyLion service.” source
C ClickHouse United States, European Union	Data warehouse	“ClickHouse, Inc. – United States & European Union* – ClickHouse, Inc. (“ClickHouse Cloud”) is a managed analytic data-warehouse service used within LoyaltyLion to store and query transactional and behavioural event data. The primary information ClickHouse Cloud has access to includes pseudonymised customer and order identifiers, merchant programme metrics, IP addresses and, where logged for debugging, customer e-mail addresses.” source
D Datadog United States	Logging platform	“DataDog, Inc* – United States, Datadog, Inc. (“Datadog”) is a third-party logging platform that LoyaltyLion uses for ingesting, parsing, querying and performing analytics on Service application and infrastructure logs (“Logs”). These Logs are then used for debugging, troubleshooting, auditing, reporting, and detecting and alerting on unexpected application behavior. Incidental to the purpose of the Log Processing, Service Data and Personal Data may be processed by Datadog.” source
G Google LLC United States	Analytics provider	“Google, Inc* – United States, Google, Inc. (“Google”) is an analytics provider that LoyaltyLion uses to provide Insights and Analytics within the service.” source
H Hotjar European Union	Analytics provider	“Hotjar, Ltd* – European Union, Hotjar Ltd (“Hotjar”) is an analytics provider that LoyaltyLion uses to provide Insights and Analytics within the service.” source
M MixPanel United States	Analytics provider	“Mixpanel, Inc* – United States, Mixpanel, Inc. (“Mixpanel”) is an analytics provider that LoyaltyLion uses to provide Insights and Analytics within the service.” source
S Sentry United States	Application error tracking	“Sentry (Functional Software, Inc) – United States, Functional Software Inc (”Sentry”) is an application and error tracking software that LoyaltyLion uses to assist in the development of its platform” source
S Sparkpost United States	Email campaign service	“SparkPost, Inc* – United States, SparkPost, Inc. (“SparkPost”) is an email campaign service provider used within LoyaltyLion to send notification emails to End-Users. The primary information SparkPost has access to is the email addresses of recipients of the emails and the content of the emails themselves.” source
V Veryfi, Inc. United States	OCR document extraction	“Veryfi, Inc. – United States. Veryfi, Inc. (“Veryfi”) is an OCR and document data extraction platform that LoyaltyLion uses to power its receipt upload feature. Veryfi processes receipt images submitted by End-Users in order to extract and return structured purchase data (such as retailer name, date, and transaction total) to the LoyaltyLion service. The primary information Veryfi has access to is the receipt images uploaded by End-Users and the data contained within them.” source

• A

  Amazon Web Services

  United States

  Cloud infrastructure

  “Amazon Web Services, Inc* – United States, Amazon Web Services, Inc. (“AWS”) is a cloud service provider used within LoyaltyLion as the primary infrastructure provider for the LoyaltyLion service.” source

• C

  ClickHouse

  United States, European Union

  Data warehouse

  “ClickHouse, Inc. – United States & European Union* – ClickHouse, Inc. (“ClickHouse Cloud”) is a managed analytic data-warehouse service used within LoyaltyLion to store and query transactional and behavioural event data. The primary information ClickHouse Cloud has access to includes pseudonymised customer and order identifiers, merchant programme metrics, IP addresses and, where logged for debugging, customer e-mail addresses.” source

• D

  Datadog

  United States

  Logging platform

  “DataDog, Inc* – United States, Datadog, Inc. (“Datadog”) is a third-party logging platform that LoyaltyLion uses for ingesting, parsing, querying and performing analytics on Service application and infrastructure logs (“Logs”). These Logs are then used for debugging, troubleshooting, auditing, reporting, and detecting and alerting on unexpected application behavior. Incidental to the purpose of the Log Processing, Service Data and Personal Data may be processed by Datadog.” source

• G

  Google LLC

  United States

  Analytics provider

  “Google, Inc* – United States, Google, Inc. (“Google”) is an analytics provider that LoyaltyLion uses to provide Insights and Analytics within the service.” source

• H

  Hotjar

  European Union

  Analytics provider

  “Hotjar, Ltd* – European Union, Hotjar Ltd (“Hotjar”) is an analytics provider that LoyaltyLion uses to provide Insights and Analytics within the service.” source

• M

  MixPanel

  United States

  Analytics provider

  “Mixpanel, Inc* – United States, Mixpanel, Inc. (“Mixpanel”) is an analytics provider that LoyaltyLion uses to provide Insights and Analytics within the service.” source

• S

  Sentry

  United States

  Application error tracking

  “Sentry (Functional Software, Inc) – United States, Functional Software Inc (”Sentry”) is an application and error tracking software that LoyaltyLion uses to assist in the development of its platform” source

• S

  Sparkpost

  United States

  Email campaign service

  “SparkPost, Inc* – United States, SparkPost, Inc. (“SparkPost”) is an email campaign service provider used within LoyaltyLion to send notification emails to End-Users. The primary information SparkPost has access to is the email addresses of recipients of the emails and the content of the emails themselves.” source

• V

  Veryfi, Inc.

  United States

  OCR document extraction

  “Veryfi, Inc. – United States. Veryfi, Inc. (“Veryfi”) is an OCR and document data extraction platform that LoyaltyLion uses to power its receipt upload feature. Veryfi processes receipt images submitted by End-Users in order to extract and return structured purchase data (such as retailer name, date, and transaction total) to the LoyaltyLion service. The primary information Veryfi has access to is the receipt images uploaded by End-Users and the data contained within them.” source