PowerPlay GmbH
Cello is an AI-powered platform for building and automating user referral and partner programs, targeting B2B SaaS companies.
Subprocessors (12)
Processed Jul 29, 2026 · source disclosure ↗
| vendor | purpose | evidence |
|---|---|---|
| Ahrefs Pte. Ltd. Singapore, USA | SEO optimization, analytics | “We use Ahrefs for SEO optimization and for analytics. The provider is Ahrefs Pte. Ltd., 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581. The provider processes usage data (e.g. web pages visited, interest in content, access times) in the USA.” source |
| CookieYes United Kingdom | Consent management | “We use CookieYes to manage consents. The provider is CookieYes Limited, 3 Warren Yard Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom. The provider processes meta/communication data (e.g. device information, IP addresses) in Great Britain.” source |
| Google Ireland Limited Ireland, USA | Analytics, advertisement | “We use Google Tag Manager for analytics and for advertisement. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g. web pages visited, interest in content, access times) in the USA.” source |
| Google LLC USA | Analytics | “We use Google Analytics for analytics. The provider is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The provider processes usage data (e.g. web pages visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.” source |
| heyData GmbH Germany | data protection seal | “We have integrated a data protection seal on our website. The provider is heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany.” source |
| Hotjar Malta | Analytics | “We use Hotjar for analytics. The provider is Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's, STJ 3141, Malta. The provider processes usage data (e.g. web pages visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the EU.” source |
| HubSpot United States | Newsletter distribution | “We send newsletters with the tool HubSpot of the provider HubSpot, Inc., 25 1st Street Cambridge, MA 0214, USA. The provider processes content, usage, meta/communication data and contact data in the process in the EU.” source |
| Lead generation, marketing automation, analytics | “We use HubSpot to generate leads, for marketing automation, and for analytics. The provider is HubSpot, Inc., 25 1st Street Cambridge, MA 0214, USA. The provider processes usage data (e.g. web pages visited, interest in content, access times), content data (e.g. entries in online forms), and meta/communication data (e.g. device information, IP addresses) in the EU.” source | |
| Communication with users | “We use Intercom to communicate with users. The provider is Intercom R&D Unlimited Company 2nd Floor, Stephen Court, 18-21 St. Stephen's Green, Dublin 2, Ireland. The provider processes usage data (e.g. web pages visited, interest in content, access times), contact data (e.g. e-mail addresses, telephone numbers), and meta/communication data (e.g. device information, IP addresses) in the EU.” source | |
| OVH GmbH Germany | Web hosting | “Our website is hosted by OVHcloud. The provider is OVH GmbH, St. Johanner Str. 41-43, 66111 Saarbrücken. In doing so, the provider processes the personal data transmitted via the website, e.g. content, usage, meta/communication data or contact data, in the EU.” source |
| OVHcloud Germany | Web hosting | “Our website is hosted by OVHcloud. The provider is OVH GmbH, St. Johanner Str. 41-43, 66111 Saarbrücken. In doing so, the provider processes the personal data transmitted via the website, e.g. content, usage, meta/communication data or contact data, in the EU.” source |
| Typeform Spain, USA | Quizzes and forms | “We use Typeform for quizzes and forms. The provider is Typeform S.L., C/ Can Rabia 3-5, 4th floor, 08017 – Barcelona, Spain. The provider processes content data (e.g. entries in online forms) and meta/communication data (e.g. device information, IP addresses) in the USA.” source |
- Ahrefs Pte. Ltd.Singapore, USA
SEO optimization, analytics
“We use Ahrefs for SEO optimization and for analytics. The provider is Ahrefs Pte. Ltd., 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581. The provider processes usage data (e.g. web pages visited, interest in content, access times) in the USA.” source
- CookieYesUnited Kingdom
Consent management
“We use CookieYes to manage consents. The provider is CookieYes Limited, 3 Warren Yard Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom. The provider processes meta/communication data (e.g. device information, IP addresses) in Great Britain.” source
- Google Ireland LimitedIreland, USA
Analytics, advertisement
“We use Google Tag Manager for analytics and for advertisement. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g. web pages visited, interest in content, access times) in the USA.” source
- Google LLCUSA
Analytics
“We use Google Analytics for analytics. The provider is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The provider processes usage data (e.g. web pages visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the USA.” source
- heyData GmbHGermany
data protection seal
“We have integrated a data protection seal on our website. The provider is heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany.” source
- HotjarMalta
Analytics
“We use Hotjar for analytics. The provider is Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's, STJ 3141, Malta. The provider processes usage data (e.g. web pages visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) in the EU.” source
- HubSpotUnited States
Newsletter distribution
“We send newsletters with the tool HubSpot of the provider HubSpot, Inc., 25 1st Street Cambridge, MA 0214, USA. The provider processes content, usage, meta/communication data and contact data in the process in the EU.” source
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Lead generation, marketing automation, analytics
“We use HubSpot to generate leads, for marketing automation, and for analytics. The provider is HubSpot, Inc., 25 1st Street Cambridge, MA 0214, USA. The provider processes usage data (e.g. web pages visited, interest in content, access times), content data (e.g. entries in online forms), and meta/communication data (e.g. device information, IP addresses) in the EU.” source
-
Communication with users
“We use Intercom to communicate with users. The provider is Intercom R&D Unlimited Company 2nd Floor, Stephen Court, 18-21 St. Stephen's Green, Dublin 2, Ireland. The provider processes usage data (e.g. web pages visited, interest in content, access times), contact data (e.g. e-mail addresses, telephone numbers), and meta/communication data (e.g. device information, IP addresses) in the EU.” source
- OVH GmbHGermany
Web hosting
“Our website is hosted by OVHcloud. The provider is OVH GmbH, St. Johanner Str. 41-43, 66111 Saarbrücken. In doing so, the provider processes the personal data transmitted via the website, e.g. content, usage, meta/communication data or contact data, in the EU.” source
- OVHcloudGermany
Web hosting
“Our website is hosted by OVHcloud. The provider is OVH GmbH, St. Johanner Str. 41-43, 66111 Saarbrücken. In doing so, the provider processes the personal data transmitted via the website, e.g. content, usage, meta/communication data or contact data, in the EU.” source
- TypeformSpain, USA
Quizzes and forms
“We use Typeform for quizzes and forms. The provider is Typeform S.L., C/ Can Rabia 3-5, 4th floor, 08017 – Barcelona, Spain. The provider processes content data (e.g. entries in online forms) and meta/communication data (e.g. device information, IP addresses) in the USA.” source