Branch
Branch provides mobile measurement, attribution, and AI-driven tools for optimizing app engagement and user journeys.
Subprocessors (4)
Processed Jul 29, 2026 · source disclosure ↗
| vendor | purpose | evidence |
|---|---|---|
| Live-chat experience and marketing data storage | “We use certain tools offered by Drift to power our Website’s live-chat experience. If you provide information about yourself through that live-chat experience, then we may store that information for marketing purposes. Drift may also infer information about the company that you work for you based on your IP address.” source | |
| Measurement, targeted ads | “We may use certain tools offered by Facebook, Inc. (“Facebook”) that enable it to collect or receive information about actions Website Users take on our Website through use of cookies, web beacons and other storage technologies or in order to provide measurement services, targeted ads and other services.” source | |
| Analytics, retargeting, and interest-based advertising | “We may use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on our Website, and to develop website content. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.” source | |
| Analytics | “We use a service provided by Mixpanel, Inc. (“Mixpanel”) to provide us with analytics data regarding Website Users’ interactions with our Website and Services. You may opt-out of Mixpanel’s automatic retention of data that is collected while using the Services by visiting https://mixpanel.com/optout/.” source |
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Live-chat experience and marketing data storage
“We use certain tools offered by Drift to power our Website’s live-chat experience. If you provide information about yourself through that live-chat experience, then we may store that information for marketing purposes. Drift may also infer information about the company that you work for you based on your IP address.” source
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Measurement, targeted ads
“We may use certain tools offered by Facebook, Inc. (“Facebook”) that enable it to collect or receive information about actions Website Users take on our Website through use of cookies, web beacons and other storage technologies or in order to provide measurement services, targeted ads and other services.” source
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Analytics, retargeting, and interest-based advertising
“We may use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on our Website, and to develop website content. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.” source
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Analytics
“We use a service provided by Mixpanel, Inc. (“Mixpanel”) to provide us with analytics data regarding Website Users’ interactions with our Website and Services. You may opt-out of Mixpanel’s automatic retention of data that is collected while using the Services by visiting https://mixpanel.com/optout/.” source