billups
Billups provides OOH advertising solutions for advertisers and agencies, using a patented analytics platform to measure performance.
Subprocessors (5)
Processed Jul 30, 2026 · source disclosure ↗
| vendor | purpose | evidence |
|---|---|---|
| Identify and monitor website visits for prospecting, sales intelligence, and account-based marketing | “Apollo IO: Used to identify and monitor website visits for prospecting, sales intelligence, and account-based marketing purposes. Its purpose is to help surface company-level visitor insights and support lead generation or outbound sales workflows.” source | |
| Centrally manage and deploy website tags, pixels, and analytics scripts | “Google Tag Manager (GTM): Used to centrally manage and deploy website tags, pixels, and analytics scripts without requiring direct code changes for each update. Its purpose is to control when and how third-party tracking technologies fire across the site and to simplify tracking governance.” source | |
| Analyze on-site user behavior through heatmaps, session recordings, and feedback/survey widgets | “Hotjar: Used to analyze on-site user behavior through tools such as heatmaps, session recordings, and feedback or survey widgets. Its purpose is to help identify usability issues, friction points, and opportunities to improve the website experience and conversion paths.” source | |
| Marketing automation, form submissions, lead capture, contact identification, and attribution | “HubSpot: Used to support marketing automation, form submissions, lead capture, contact identification, and attribution. It helps connect website activity with CRM records so marketing and sales teams can better understand engagement and nurture prospects.” source | |
| Measure campaign performance, attribute conversions, and build retargeting audiences for LinkedIn advertising | “LinkedIn: Used to measure campaign performance, attribute conversions, and build retargeting audiences for LinkedIn advertising. It helps connect website actions with paid media activity on LinkedIn for reporting and audience activation.” source |
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Identify and monitor website visits for prospecting, sales intelligence, and account-based marketing
“Apollo IO: Used to identify and monitor website visits for prospecting, sales intelligence, and account-based marketing purposes. Its purpose is to help surface company-level visitor insights and support lead generation or outbound sales workflows.” source
-
Centrally manage and deploy website tags, pixels, and analytics scripts
“Google Tag Manager (GTM): Used to centrally manage and deploy website tags, pixels, and analytics scripts without requiring direct code changes for each update. Its purpose is to control when and how third-party tracking technologies fire across the site and to simplify tracking governance.” source
-
Analyze on-site user behavior through heatmaps, session recordings, and feedback/survey widgets
“Hotjar: Used to analyze on-site user behavior through tools such as heatmaps, session recordings, and feedback or survey widgets. Its purpose is to help identify usability issues, friction points, and opportunities to improve the website experience and conversion paths.” source
-
Marketing automation, form submissions, lead capture, contact identification, and attribution
“HubSpot: Used to support marketing automation, form submissions, lead capture, contact identification, and attribution. It helps connect website activity with CRM records so marketing and sales teams can better understand engagement and nurture prospects.” source
-
Measure campaign performance, attribute conversions, and build retargeting audiences for LinkedIn advertising
“LinkedIn: Used to measure campaign performance, attribute conversions, and build retargeting audiences for LinkedIn advertising. It helps connect website actions with paid media activity on LinkedIn for reporting and audience activation.” source