B

Basis Global Technologies, LLC.

Basis provides a platform for digital advertising, offering tools like demand side platform, AI, and cross-device targeting for media teams and agencies.

vendor	purpose	evidence
G Google	Processing of user data for campaign analytics, reporting, and monitoring via Google Display & Video 360 integration	“When you connect your Google Display & Video 360 (DV360) account to the Basis Platform, we request access to certain Google user data via the Google OAuth authorization process. The specific data accessed depends on the permissions granted and includes: (i) your Google account email address to authenticate and associate your account; (ii) DV360 campaign performance and reporting data, such as impressions, clicks, conversions, spend, and related reporting dimensions, to provide analytics and reporting; and (iii) DV360 campaign configuration data, including campaign structure, insertion orders, line items, and targeting settings, to enable campaign monitoring and analysis within the platform. This data is used solely to provide these features within Basis Platform.” source

• G

  Google

  Processing of user data for campaign analytics, reporting, and monitoring via Google Display & Video 360 integration

  “When you connect your Google Display & Video 360 (DV360) account to the Basis Platform, we request access to certain Google user data via the Google OAuth authorization process. The specific data accessed depends on the permissions granted and includes: (i) your Google account email address to authenticate and associate your account; (ii) DV360 campaign performance and reporting data, such as impressions, clicks, conversions, spend, and related reporting dimensions, to provide analytics and reporting; and (iii) DV360 campaign configuration data, including campaign structure, insertion orders, line items, and targeting settings, to enable campaign monitoring and analysis within the platform. This data is used solely to provide these features within Basis Platform.” source