Backstory

Backstory (formerly People.ai) sells revenue intelligence software that captures sales activity data and answers pipeline and forecast questions for enterprise revenue teams.

backstory.ai ↗ · People.ai, Inc.

Used as a subprocessor by 3 companies →

Subprocessors (15)

List updated Oct 8, 2025 · Checked Oct 27, 2026 · source disclosure ↗

vendor	purpose	evidence
Microsoft Azure Microsoft Corporation United States	Azure generative AI Services Infrastructure and Operations	“Microsoft Corporation \| Azure generative AI Services \| United States”
Amazon Web Services Amazon Web Services, Inc. United States	Cloud service provider Infrastructure and Operations	“Amazon Web Services, Inc. \| Cloud service provider \| United States”
Clearbit United States	Processing operational customer data Infrastructure and Operations	“Clearbit \| Processing operational customer data \| United States”
Databricks United States	Operations Infrastructure and Operations	“Databricks \| Operations \| United States”
Segment United States	Processing operational customer data Infrastructure and Operations	“Segment \| Processing operational customer data \| United States”
Sentry United States	Processing operational customer data Infrastructure and Operations	“Sentry.io \| Processing operational customer data \| United States”
Snowflake United States	Data analysis Infrastructure and Operations	“Snowflake \| Data analysis \| United States”
Sumo Logic United States	Operations Infrastructure and Operations	“Sumo Logic \| Operations \| United States”
Tableau United States	Data analysis Infrastructure and Operations	“Tableau \| Data analysis \| United States”
Amplitude United States	Processing operational customer data Information About Customers, Users, and Others	“Amplitude \| Processing operational customer data \| United States”
Customer.io United States	Processing operational customer data Information About Customers, Users, and Others	“Customer.io \| Processing operational customer data \| United States”
Intercom United States	Processing operational customer data Information About Customers, Users, and Others	“Intercom \| Processing operational customer data \| United States”
Tableau Tableau Software United States	Processing operational customer data Information About Customers, Users, and Others	“Tableau Software \| Processing operational customer data \| United States”
Salesforce United States	Processing operational customer data Information About Customers, Users, and Others	“Salesforce \| Processing operational customer data \| United States”
The Sales Productivity Company s.r.o d/b/a ClosePlan affiliate Czechia	— Affiliates	“The Sales Productivity Company s.r.o d/b/a ClosePlan \| None \| Czech Republic”
Hero Research, Inc affiliate United States	Cloud service provider Affiliates	“Hero Research, Inc \| Cloud service provider \| United States”

Microsoft Azure
United States

Azure generative AI Services

“Microsoft Corporation | Azure generative AI Services | United States”
Amazon Web Services
United States

Cloud service provider

“Amazon Web Services, Inc. | Cloud service provider | United States”
Clearbit
United States

Processing operational customer data

“Clearbit | Processing operational customer data | United States”
Databricks
United States

Operations

“Databricks | Operations | United States”
Segment
United States

Processing operational customer data

“Segment | Processing operational customer data | United States”
Sentry
United States

Processing operational customer data

“Sentry.io | Processing operational customer data | United States”
Snowflake
United States

Data analysis

“Snowflake | Data analysis | United States”
Sumo Logic
United States

Operations

“Sumo Logic | Operations | United States”
Tableau
United States

Data analysis

“Tableau | Data analysis | United States”
Amplitude
United States

Processing operational customer data

“Amplitude | Processing operational customer data | United States”
Customer.io
United States

Processing operational customer data

“Customer.io | Processing operational customer data | United States”
Intercom
United States

Processing operational customer data

“Intercom | Processing operational customer data | United States”
Tableau
United States

Processing operational customer data

“Tableau Software | Processing operational customer data | United States”
Salesforce
United States

Processing operational customer data

“Salesforce | Processing operational customer data | United States”
The Sales Productivity Company s.r.o d/b/a ClosePlan affiliate
Czechia

Purpose not stated

“The Sales Productivity Company s.r.o d/b/a ClosePlan | None | Czech Republic”
Hero Research, Inc affiliate
United States

Cloud service provider

“Hero Research, Inc | Cloud service provider | United States”